fbpx

February

19/04/2019
Boxing Ring Influencer

Influencer Marketing: It’s an Instagram Vs YouTube World

With a 1,500% increase in searches for ‘influencer marketing’ in the past 3 years, finding the best platform to host your influencer campaigns has never been […]
18/04/2019
Anicca logo

The Technical SEO Audit Essentials Guide

  Many people today do not realise the basics of technical SEO are not as complex as you may think and in most cases, you may […]
17/04/2019
7 Tips for Structured Data on E-commerce Sites

7 Tips for Structured Data on E-commerce Sites

  BEFORE READING: If you’re unfamiliar with JSON-LD, check out this article to learn more about the structured data format and why we prefer it. Overall, […]
03/04/2019
How To Calculate Your Total Addressable Market Online

How To Calculate Your Total Addressable Market Online

  There are a number of key business reasons you should know how much demand exists within an online niche. The most common ones are: Assess […]
02/04/2019
How to utilise Gmail ads for your business

How to utilise Gmail ads for your business

  Now that you know how to successfully run ads on Facebook, Instagram, Twitter and LinkedIn, we’ll wrap up our social advertising crash course by looking […]
01/04/2019
Content Research Strategy: Finding Unique Topics In an Oversaturated Niche

Content Research Strategy: Finding Unique Topics In an Oversaturated Niche

  If you’ve been writing content for a significant amount of time, you know that consistently identifying high value topics can get very difficult. In fact, […]
29/03/2019
Anicca logo

Google Announces AMP Stories and AMP for Gmail

  February 13th and 14th saw Google’s second annual AMP conference taking place in Amsterdam, or AMPsterdam as they termed it. As you’d expect with a […]
25/03/2019
A beginners guide to keyword research

A beginners guide to keyword research

In the past, when I was performing some basic keyword research, I simply threw a few keywords into AdWords and, hey presto, out popped 800 keywords. […]
22/03/2019
#JavaScript & #SEO: The Basics and Tips to Get Indexed

#JavaScript & #SEO: The Basics and Tips to Get Indexed

  What is JavaScript? The 5th most popular programming language in the world, according to inc.com, that is used to program (i.e. change, manipulate things…) in […]
22/02/2019
Why is Facebook delivering less for more?

Why is Facebook delivering less for more?

  As it stands, Facebook’s ad demand is outweighing supply, impacting advertising costs as well as user behaviour on the platform. In other words, while ad […]
22/02/2019
2

The Importance of Social Media

  Social media is a fantastic tool for any business and a key component of most marketing strategies. No sooner than a new social media platform […]
21/02/2019
Four ways Instagram Story Highlights can benefit your brand

Four ways Instagram Story Highlights can benefit your brand

Instagram is currently one of the most popular and widespread social media platforms, and it has evolved into a useful tool for digital marketing and advertising. […]
20/02/2019
3

The Power of Mobile Marketing

Mobile marketing has seen exponential growth over the last few years and this is a trend that is predicted to continue. Marketing via mobile devices is […]
19/02/2019
Top 7 SEO trends to look out for in 2019

Top 7 SEO trends to look out for in 2019

You can never stay still with SEO. While there will be new things on your marketing agenda for 2019, such as Artificial Intelligence, a mainstay will […]
18/02/2019
Third party data dropped from Facebook

Third party data dropped from Facebook

Facebook has responded to the heavy criticism of its seemingly lax treatment of user data by removing access to third-party data providers on the platform. Currently, […]
17/02/2019
5

How to work with Bloggers to Boost Your SEO

When it comes to Search Engine Optimisation, our friends at the Digital Marketing Institute define it as “the process of affecting the visibility of a website […]
16/02/2019
Visual search: an ecommerce revolution

Visual search: an ecommerce revolution

  Did you know that 90% of information transmitted to our brains is visual? How about our ability to identify images which were viewed for as […]
15/02/2019
4

Quick Guide to Instagram Marketing

Unless you’ve been living in a dark cave with no wifi for the last six years, you already know the power that Instagram app has to […]
Contact Us