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February

20/08/2019
Will online advertising survive the privacy wars?

Will online advertising survive the privacy wars?

  This has been an annus horribilis for the ad:tech sector, with the past month being particularly bad. The Data Protection Commissioner in Dublin does not […]
19/08/2019
5 things to know about neuromarketing

5 things to know about neuromarketing

  Ever find yourself having bought something that seemed to look great on you in the store, but looks strictly average now that you are at […]
18/08/2019
What is a Ranking Factor?

What is a Ranking Factor?

  I decided to write this for a couple of reasons. One is that I’ve seen a lot of potentially misleading Tweets on the subject recently […]
17/08/2019
Google Map pack

How many people actually click on the Google Map packs?

  We recently decided it would be very useful to know what percentage of people who see Google map packs, frequently found at the top of […]
10/06/2019
Competitor Analysis: A Structured Approach

Competitor Analysis: A Structured Approach

  This blog post is for you if you need a structured way to do competitor analysis that allows you to focus and prioritise tasks without […]
08/06/2019
How to Estimate the Total Available Organic Search Traffic for a Website

How to Estimate the Total Available Organic Search Traffic for a Website

  Whether you’re expanding an existing business into a new market, bringing out a new product range, or building a brand new website from scratch, a […]
06/06/2019
The 3 biggest mistakes people make on Twitter and LinkedIn—and how to fix them

The 3 biggest mistakes people make on Twitter and LinkedIn—and how to fix them

  Though social media isn’t some shiny new marketing toy, lots of marketers get tripped up when using it. Sure, these folks know how to put […]
04/06/2019
How Video Can Help Your SEO Strategy

How Video Can Help Your SEO Strategy

  Video can elevate your digital marketing presence. So far, so obvious. But beyond the fact that we’re visual beings, you’d be surprised just how many […]
03/06/2019
How to Conduct The Ultimate PPC Audit

How to Conduct The Ultimate PPC Audit

  1.0: What is a PPC audit? Conducting a PPC audit for a new client, or even an existing client, is essential to ensure you’re maximising […]
22/02/2019
Why is Facebook delivering less for more?

Why is Facebook delivering less for more?

  As it stands, Facebook’s ad demand is outweighing supply, impacting advertising costs as well as user behaviour on the platform. In other words, while ad […]
22/02/2019
2

The Importance of Social Media

  Social media is a fantastic tool for any business and a key component of most marketing strategies. No sooner than a new social media platform […]
21/02/2019
Four ways Instagram Story Highlights can benefit your brand

Four ways Instagram Story Highlights can benefit your brand

Instagram is currently one of the most popular and widespread social media platforms, and it has evolved into a useful tool for digital marketing and advertising. […]
20/02/2019
3

The Power of Mobile Marketing

Mobile marketing has seen exponential growth over the last few years and this is a trend that is predicted to continue. Marketing via mobile devices is […]
19/02/2019
Top 7 SEO trends to look out for in 2019

Top 7 SEO trends to look out for in 2019

You can never stay still with SEO. While there will be new things on your marketing agenda for 2019, such as Artificial Intelligence, a mainstay will […]
18/02/2019
Third party data dropped from Facebook

Third party data dropped from Facebook

Facebook has responded to the heavy criticism of its seemingly lax treatment of user data by removing access to third-party data providers on the platform. Currently, […]
17/02/2019
5

How to work with Bloggers to Boost Your SEO

When it comes to Search Engine Optimisation, our friends at the Digital Marketing Institute define it as “the process of affecting the visibility of a website […]
16/02/2019
Visual search: an ecommerce revolution

Visual search: an ecommerce revolution

  Did you know that 90% of information transmitted to our brains is visual? How about our ability to identify images which were viewed for as […]
15/02/2019
4

Quick Guide to Instagram Marketing

Unless you’ve been living in a dark cave with no wifi for the last six years, you already know the power that Instagram app has to […]
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