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March

10/06/2019
Competitor Analysis: A Structured Approach

Competitor Analysis: A Structured Approach

  This blog post is for you if you need a structured way to do competitor analysis that allows you to focus and prioritise tasks without […]
08/06/2019
How to Estimate the Total Available Organic Search Traffic for a Website

How to Estimate the Total Available Organic Search Traffic for a Website

  Whether you’re expanding an existing business into a new market, bringing out a new product range, or building a brand new website from scratch, a […]
06/06/2019
The 3 biggest mistakes people make on Twitter and LinkedIn—and how to fix them

The 3 biggest mistakes people make on Twitter and LinkedIn—and how to fix them

  Though social media isn’t some shiny new marketing toy, lots of marketers get tripped up when using it. Sure, these folks know how to put […]
04/06/2019
How Video Can Help Your SEO Strategy

How Video Can Help Your SEO Strategy

  Video can elevate your digital marketing presence. So far, so obvious. But beyond the fact that we’re visual beings, you’d be surprised just how many […]
03/06/2019
How to Conduct The Ultimate PPC Audit

How to Conduct The Ultimate PPC Audit

  1.0: What is a PPC audit? Conducting a PPC audit for a new client, or even an existing client, is essential to ensure you’re maximising […]
31/05/2019
Digital Marketing Campaigns: Winter 2018 Edition

Digital Marketing Campaigns: Q1 2019 edition

  Data Visualisations A world of languages – Alberto Lucas Lopez At school, the languages lessons offered to me were either French or German. Some more […]
30/05/2019
The Easiest Tool for Testing Page Speed - PageSpeed Insights API

The Easiest Tool for Testing Page Speed – PageSpeed Insights API

  In November 2018, Google released an updated PageSpeed Insights API, which provides performance reports from both lab and field data on a page. Using the […]
26/04/2019
Why your website needs to be HTTPS by the end of January

Why your website needs to be HTTPS now!

  According to Google, over 50% of all desktop pages loaded on the internet are HTTPS pages and is continuing to grow. HTTPS stands for Hypertext […]
21/04/2019
7 Ways to Take Pictures for Instagram

7 Ways to Take Pictures for Instagram

  Whether you have an iPhone, a Samsung, a Huawei or a super Reflex, here are some tips to capture beautiful photos for Instagram without being […]
29/03/2019
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Google Announces AMP Stories and AMP for Gmail

  February 13th and 14th saw Google’s second annual AMP conference taking place in Amsterdam, or AMPsterdam as they termed it. As you’d expect with a […]
25/03/2019
A beginners guide to keyword research

A beginners guide to keyword research

In the past, when I was performing some basic keyword research, I simply threw a few keywords into AdWords and, hey presto, out popped 800 keywords. […]
22/03/2019
#JavaScript & #SEO: The Basics and Tips to Get Indexed

#JavaScript & #SEO: The Basics and Tips to Get Indexed

  What is JavaScript? The 5th most popular programming language in the world, according to inc.com, that is used to program (i.e. change, manipulate things…) in […]
21/03/2019
DA is the Wrong Metric for Reporting on Link-Building

DA is the Wrong Metric for Reporting on Link-Building

  I decided to write this post when I saw, in late February, this poll on Twitter: Link to tweet Twitter polls may not be the […]
20/03/2019

44 tweets that will be too real for SEOs in 2019

  I wrote this post in Excel using CONCATENATE and it doesn’t get any more SEO than that. 1. When my family doesn’t really understand what […]
19/03/2019
Why Your Website’s Load Speed Should be Top Priority in 2018

Why Your Website’s Load Speed Should be Top Priority in 2019

  You are probably no stranger to being told ‘your website needs to be faster’, but if you’re still not doing anything about it then you […]
18/03/2019
SEO Case Study – 313% More Organic Traffic with REAL Examples

SEO Case Study – More than 3x Organic Traffic with REAL Examples

  Everyone loves a good case study, especially in SEO. Funny thing is there are so many SEO case studies but there’s still a gap in […]
14/03/2019
LinkedIn advertising unravelled

LinkedIn advertising unravelled

In last month’s social advertising crash course, we spoke about YouTube, Twitter and Facebook. All incredibly popular and with equally straightforward approaches to social advertising, introducing […]
14/03/2019
Man in a cave

How Google Identifies Primary Versions of Duplicate Pages

Identifying Primary Versions of Duplicate Pages We know that Google doesn’t penalize duplicate pages on the Web, but it may try to identify which version it […]
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