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March

20/08/2019
Will online advertising survive the privacy wars?

Will online advertising survive the privacy wars?

  This has been an annus horribilis for the ad:tech sector, with the past month being particularly bad. The Data Protection Commissioner in Dublin does not […]
19/08/2019
5 things to know about neuromarketing

5 things to know about neuromarketing

  Ever find yourself having bought something that seemed to look great on you in the store, but looks strictly average now that you are at […]
18/08/2019
What is a Ranking Factor?

What is a Ranking Factor?

  I decided to write this for a couple of reasons. One is that I’ve seen a lot of potentially misleading Tweets on the subject recently […]
17/08/2019
Google Map pack

How many people actually click on the Google Map packs?

  We recently decided it would be very useful to know what percentage of people who see Google map packs, frequently found at the top of […]
10/06/2019
Competitor Analysis: A Structured Approach

Competitor Analysis: A Structured Approach

  This blog post is for you if you need a structured way to do competitor analysis that allows you to focus and prioritise tasks without […]
08/06/2019
How to Estimate the Total Available Organic Search Traffic for a Website

How to Estimate the Total Available Organic Search Traffic for a Website

  Whether you’re expanding an existing business into a new market, bringing out a new product range, or building a brand new website from scratch, a […]
06/06/2019
The 3 biggest mistakes people make on Twitter and LinkedIn—and how to fix them

The 3 biggest mistakes people make on Twitter and LinkedIn—and how to fix them

  Though social media isn’t some shiny new marketing toy, lots of marketers get tripped up when using it. Sure, these folks know how to put […]
04/06/2019
How Video Can Help Your SEO Strategy

How Video Can Help Your SEO Strategy

  Video can elevate your digital marketing presence. So far, so obvious. But beyond the fact that we’re visual beings, you’d be surprised just how many […]
03/06/2019
How to Conduct The Ultimate PPC Audit

How to Conduct The Ultimate PPC Audit

  1.0: What is a PPC audit? Conducting a PPC audit for a new client, or even an existing client, is essential to ensure you’re maximising […]
11/03/2019
How To Create Content for Ecommerce SEO

How To Create Content for Ecommerce SEO

  Content might be the most innocuous word on the internet today, even more so within SEO. It seemingly has no definition; it’s everything. We all […]
10/03/2019
Amplifying your content

Amplifying your content

Content marketing is a dream. I don’t know why more people don’t do it! Did you know that content marketing generates as much as three times […]
08/03/2019
WordPress Site Hacked: Fake Spam URLs Indexed – RESOLVED

WordPress Site Hacked: Fake Spam URLs Indexed – RESOLVED

  If your WordPress site has been hacked you aren’t alone as this happens quite often where there aren’t at least basic plugins in place to […]
07/03/2019
Opening a filter in Chrome Dev Tools

Identifying Unused CSS and JavaScript with Google Chrome Dev Tools

Along with images, CSS and JavaScript are two of the most common reasons for code bloat and slow loading pages. Sometimes (although not often) this is […]
05/03/2019
knowledge graph updates

How Google’s Knowledge Graph Updates Itself by Answering Questions

How A Knowledge Graph Updates Itself To those of us who are used to doing Search Engine Optimization (SEO), we’ve been looking at URLs filled with […]
04/03/2019
Battle of the Brands: Nike v Adidas

Battle of the Brands: Nike v Adidas

Nike and Adidas are two of the world’s most iconic brands easily identified by the famous swoosh and three stripes logo. Brandwatch recently reported that Adidas […]
03/03/2019
How to Implement Local Business Schema Through Google Tag Manager

How to Implement Local Business Schema Through Google Tag Manager

  In recent years Google has continued to push a greater emphasis on Structured Data (Schema) and as a result continues to support an ever-growing range […]
02/03/2019
The importance of Site Architecture in SEO

The importance of Site Architecture in SEO

Google has increasingly been talking about the importance of creating a good user experience. Unfortunately for many webmasters, understanding how Google evaluates what a good user […]
01/03/2019
How to Apply Reciprocity to 10x Your Content Marketing Results

How to Apply Reciprocity to 10x Your Content Marketing Results

  Content marketing takes time and effort. And, unfortunately, average tactics such as blogging, keyword-optimized landing pages and the occasional guest post will only get you […]
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