Ever find yourself having bought something that seemed to look great on you in the store, but looks strictly average now that you are at home? Have you been to Ikea thinking you would just go in to buy a pan but end up filling an entire cart with items you didn’t even know you needed? Found yourself questioning why every single discounted item is sold at something .99? Well, these are all examples of neuromarketing in action!
Put simply, neuromarketing is using brain science (specifically surrounding what your brain does that you are unconscious of) to improve and optimise marketing and advertising techniques. It is used everywhere ranging from branding to product design to shopper decision making. Here are 5 interesting things to know about neuromarketing:
In short, neuromarketing is helpful for brands to utilize in their marketing and advertising initiatives as it appeals to our most basic human instincts. Try to watch out for hints of neuromarketing strategies next time you come across an ad!
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