In last month’s social advertising crash course, we spoke about YouTube, Twitter and Facebook. All incredibly popular and with equally straightforward approaches to social advertising, introducing them together seemed like the perfect place to start. Central today will be LinkedIn, the social network for professionals. Their in-app advertising features are often overlooked, but our CEO is here to show you why LinkedIn Ads too can be a worthwhile investment.
LinkedIn has stepped up its game. After years of lagging behind on the advertising front, they made some excellent changes to their ads platform throughout 2018. Just like Facebook, it now has features that allow you to target very specific audiences, and sending sponsored InMail is an excellent way of reaching out to tonnes of prospective clients all at once. Haven’t yet started using LinkedIn ads? Not to worry. Our social advertising experts have written this article that’ll show you how it’s done.
Linkedin has over 500 million users worldwide, including Fortune 500 executives, thought leaders and professionals from all industries. What these users care about most is valuable content; content that can help them move their career or business forward. LinkedIn is about networking, partnerships and idea sharing, so before you start advertising, think about how you can bring value to the community.
About 100 million users check in on a daily basis, meaning that there’s plenty of opportunity for you to reach potential new clients. With 61 million users in senior-level positions and a further 40 million users in decision-making positions, it’s the number one place to make contact with (or get inspired by) leaders in your field.
You want to join the conversation. How can LinkedIn advertising help you with that? First off, it will allow you to reach the people you want to reach much more effectively. And in addition, it will significantly help you boost your own authority. If you’re using the right strategies, that is.
Just like other social platforms, LinkedIn Ads uses a bidding system. What’s slightly different, however, is the ad formats:
After you’ve linked your LinkedIn account to Campaign Manager, click ‘Create Campaign’. You’ll then have the option to select your desired ad format.
As soon as your ad is activated, we recommend that you keep a close eye on its performance. LinkedIn is slightly more costly than Facebook or Instagram advertising, so knowing what’s going on will help you ensure that you achieve satisfactory results. Tracking performance will also allow you to establish which ad types work best, so that next time, you know exactly what to do.